Advertising this at a bus stop isn’t productive in addressing its specific target market. In the internet age, if people wanted to seek out these sites, a simple Google search would do the trick.
I can’t help but think that the advert is kind of pointless anyway. That raises enough inappropriate connotations on its own. And the name of the site, Squirt! I mean come on. It pictures two men, one with his shirt open pulling the tie of the other man (holding a tablet), with ‘Non-stop hookups’ written in large letters underneath. But the advert clearly promotes casual sex. Now, I would understand the cries of homophobia if the advert was simply two men holding hands (which in my opinion would be a perfectly acceptable method to advertise a gay dating app). Plus, the advert hasn’t been removed from other cities such as Manchester, Glasgow, London and Edinburgh. Since then, have hit back at the public, saying the decision raised questions of sexual discrimination.Īttila Szatmari, the digital business director of Squirt’s parent company, told Wales Online: “What is not known is whether people are taking exception to the promotion of casual sex or gay casual sex”, as the advert was approved by the Advertising Standards Agency. Removal complaints from the public have branded it ‘inappropriate’. Opinions have been split over the removal of an advert for gay cruising website ‘’ from two Cardiff bus stops.
